Patrick Ta Beauty was founded in 2019 by renowned makeup artist Patrick Ta, established product specialist Rima Minasyan, and seasoned entrepreneur Avo Minasyan. Patrick Ta Beauty's goal has always been to make others feel great in their own skin and to give them versatile products that can create any look. At the center of the brand is Patrick whose own journey, both personally and professionally, is an inspiration for an entire generation of makeup lovers
Brand Founder: Patrick Ta, Avo and Rima Minasayn
Founded: 2019
Leadership:
2023 Full Year Expected Revenue Range: $30MM to $50MM
Category: Color Cosmetics
Distribution Channels: Prestige
Funding Rounds: Private Equity
Total Funds Raised:
In October 2022, Stride Consumer Partners took a minority stake in the beauty brand founded by professional makeup artist Patrick Ta.
Notable Investors: Stride Consumer Partners
What are some of your key business initiatives for 2023?
For 2023, we will continue to build upon the growth we have seen year over year, sufficiently scaling investments in the business specifically in marketing investments, and strengthening our brand positioning.
What are you most proud of having accomplished?
We are most proud of the strong love we continue to earn with fans of the brand as evidenced by our placement as one of the top 50 beauty brands in earned media value for 2022 per Tribe Dynamics, and the continued support and awards we receive from trade partners. Our brand has become a go-to, and so many of our products have become those holy grails for people. We see it in fans of the brand and across the many creators that engage with the brand. It truly is a compliment and something we don’t take for granted.
What has been the biggest surprise since the brand was founded?
Patrick Ta continues to educate and inspire fans everyday with his artistry. Patrick’s next- generation artistry point of view is truly accessible and achievable. Our fans continue to request and engage with our artistry education content, allowing us to bring the brand experience to life for them in an accessible way.
What aspect of your brand DNA fuels your competitive advantage?
The brand continues to be inspired by Patrick Ta’s distinctive, next-generation artistry. As a working makeup artist, Patrick’s client work keeps him on the forefront of trend and culture, which leads to the innovative approach we take with Patrick Ta Beauty. Patrick has always been inspired to create what was missing, leading us to innovative forms such as our iconic blush and contour duos that bring crème and powder together in one stunning compact as never before. You bring our duos together with Patrick’s signature artistry techniques that are accessible and achievable for all, and it’s just magic.
Please share your insight on the future of the beauty industry.
Consumers are seeking a deeper meaning and connection to brands, and that is something that we believe will only grow in importance. From social impact to ingredient transparency, the more meaningful connections you build will only enrich the experience of your brand in the hearts and minds of consumers.
What is the best piece of advice you’ve been given?
In business and in your career, striving to “‘leave something better than you found it” has always shaped my approach and rings true here at Patrick Ta Beauty. We strive to continue to build on our success, bringing remarkable products to life that consumers will love again and again. Always growing, evolving, and learning, for both the products we create but also as a brand team behind the scenes.
Paying it forward, what advice would you give to someone contemplating launching a beauty brand?
So much of building brand equity stems from the experience that your brand delivers to consumers. Consider how your idea, product, or brand will be distinctive. How will you stand apart, and how will you be memorable?
If you could change one thing in the beauty industry, what would it be?
We need to see continued progress in representation in our industry, from shade range to models to brands. At Patrick Ta Beauty, we are proud of our founder who is a first generation Asian American and to represent his story and reflect his background in the industry.
